Real projects I built for clients
Every project here was built on a clear conversion strategy to bring in more clients and sales.
All projects
Case study · Shopify
ni90ty frames: a poster store that lets customers see their wall before they order
A new Egyptian brand of framed Arabic calligraphy posters, built on Shopify from scratch.
The challenge
A product people buy with their eyes
- Customers aren't sure how a size will look on their wall
- An emotional product that needs to be seen in a real home
- An Egyptian audience that prefers cash on delivery
The solution
Interactive tools that reduce hesitation
- A “design your wall” tool with real sizes and the total in front of you
- “See it in your room” plus photos of the posters in real homes
- Upload and frame your own photo, from 20×30 up to 50×70 cm
What was delivered
A store ready to sell in Egypt
- Cash on delivery and InstaPay
- Arabic and English storefront
- Automatic discount on 3 posters and a handwritten gift card
Case study · Shopify
Mawhoub Optics: an online store for a premium eyewear chain since 1997
Bringing the Mawhoub stores' experience in Cairo to an online store worthy of brands like Cartier, Prada and Saint Laurent.
The challenge
A premium brand that needs a storefront to match
- Many models from global brands
- Customers search by brand and model
- Sales built on 3 physical branches
The solution
A premium shopping experience
- A clean, elegant design that puts the product first
- Shop by brand, sunglasses and optical
- Quick View on every product without leaving the page
What was delivered
Connecting online with the branches
- A branches section with addresses and map directions
- Seasonal collections and best sellers
- A responsive mobile experience
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